26 May 2025
How To Choose a Corporate Event Planner in Singapore?
Event planning can be quite intimidating. You need to make sure everything goes smoothly, from selecting the perfect venue to coordinating with vendors and managing guest lists.
With that being said, event planning feels like a full-time job in itself. If you are busy coordinating all the details, it can be a struggle to find time for your regular responsibilities or to focus on keeping your clients happy.
That is where event planners come in! They help take the stress off your plate so you can focus on things that matter.
However, with so many event planners in Singapore, how do you pick the right one for you and your needs?
You have landed on the right page because today, we are going to share some expert tips on hiring a corporate event planner in Singapore.
Understand The Goal Of Your Event
Before anything else, you need to clearly understand why you are throwing the event. Is it to celebrate a milestone, are you launching a new product, or maybe it’s just a networking event?
Once you have established that, it is time to do some research online to understand which event planning company specializes in what event. Understanding your goals will also help you communicate better with the event planner of your choice.
Good communication goes both ways. When working with your event planners, it is very important that they give you real-time updates. Not only that, they also need to answer your messages or follow-up questions in a timely manner, reflecting on their professionalism. If you notice any irregularities from the start, it is best you opt for another event planner.
With good communication, comes flexibility. Every event is unique. Plans may also change at the last minute due to unforeseen circumstances. Your event planner needs to be adaptable to adjusting plans and timelines, accommodating last-minute changes (like a venue change), and even providing alternative solutions without compromising the quality of your event.
Level Of Expertise
Having an extensive amount of experience makes a difference, whether it is in any industry. Especially with corporate events, that professional touch is important.
This goes hand in hand with the first point, but if you are hosting a networking event, find an event planner who has a lot of experience when it comes to that.
How to know if an event planning company has a lot of experience or expertise? You can request for the company’s credentials, like any relevant awards or certifications. They should also be able to provide you with images or short video snippets of their previous event-planning services, showcasing the calibre of their work.
If you would like to see examples of our previous work, you can check them out here.
Budget
Budget is one of the most critical factors to consider when researching an event planner.
In Singapore, there is a wide range of event-planning companies from big to small, startups to well-known, and their prices vary depending on each company. To help with your research, it’s a good idea to discuss your budget with your team or boss beforehand so you know exactly how much you are willing to spend.
This way, event companies can also work with you and provide suggestions that fit both your needs and budgets. Having a well-defined budget also allows planners to prioritize spending in areas that highly contribute to your event’s success.
Market Reputation and Reliability
Given the investment of money, time, and effort, you definitely want to make sure that you are investing it in the right direction, which leads us to an important factor: credibility.
Start by investigating their track record. Take a look at their site for customer testimonials, case studies, and reviews to understand their previous performance.
A company with a strong reputation will more than likely have a history of delivering successful events and maintaining good relationships with their clients. You may even enquire about past events by asking questions about planning and executing events, including handling an unexpected situation to better understand their experience.
PRO TIP: Search the company’s name on Google and read their ‘Google Reviews’ to have a better understanding of their services.
Assess Their Range Of Services
When selecting the right event planner, their range of services needs to be considered. For example, if you are looking to host a huge corporate event online, you will need a planner who specializes in virtual events and knows how to keep everyone engaged.
Vice versa, if you are thinking of hosting an in-person event, you need someone who can manage everything from the venue to the music and entertainment.
Some event planning companies only provide in-person events. Here at Aspen, we provide several event options, which include:
Physical Events
Physical events are probably the most common type of event. We have had a lot of experience working on different types of events with multiple multitudes whether it is gatherings, exhibitions, conferences, or product launches.
We handle everything from the venue selection and setup to logistics and on-site management so you have nothing to worry about. Your only job is to enjoy the event just like everyone else.
Virtual Events
Everything can be done digitally these days, and yes, that includes events! Recognizing the growing importance of digital experiences, we also provide virtual event planning services.
Examples of virtual events we have planned include online conferences, webinars, and livestream experiences. Virtual events allow people from all around the world to attend.
To help make our virtual events a success, we use advanced technologies to facilitate interactive elements such as Q&A sessions, live polls, and virtual networking. With this, every single participant or attendee is involved and feels connected to the event, despite the physical distance.
Hybrid Event
Can’t decide between physical and virtual? No problem!
Aspen also provides hybrid services whereby we combine the best of both worlds, allowing attendees to participate either in-person or online.
Hybrid events are recommended for those looking to reach a broader audience. They can be a little tricky to execute as we have to make sure both in-person and online guests are having a comparable experience.
The good news is that we have planned multiple hybrid events, so we know a thing or two about creating a seamless experience by synchronizing both in-person and virtual components.
Private Events
Interested in hosting a private event? We got you!
Our team has experience in throwing both professional and private events, from birthday parties, to anniversaries, and several other personal celebrations.
Private events tend to be more intimate so they require a unique touch. We will work closely with you to understand your vision, making sure every little detail, from decor to the food, reflects your desired atmosphere.
If you are looking to host events in Singapore but do not know where to start, Aspen Event Planning is a great place to begin. Visit our store at 167 Kaki Bukit Avenue 1, Shun Li Industrial Park or give us a call at +(65) 6844 2808.
We cannot wait to turn your vision into reality!
